Saturday, 22 January 2011

Nars heads to New York City

So after 16 years, the cult makeup brand Nars is set to finally open its very first stand alone store this coming spring. Located in NYC on fashionable Bleecker street, the Nars boutique is set to find itself nestled in between the likes of Marc Jacobs and Ralph Lauren, so cementing its status as one of the premiere luxury makeup labels, (and fooling New Yorks shoppers into thinking its very high end prices are positively froogle after browsing around the designer showrooms it is located near).

It's hard to believe it has taken them this long to launch a free standing store, their iconic black rubber packaging, and provocativly titled products lend themselves perfectly to an interior design concept.

And so with only a few more months to wait until the stores grand opening, I have but one question;
When are they going to open one in London?????

As a huge fan of many of their products, I would be a shoe in to be one of the really uber sad people queing outside on opening day, instead (because of a minor geographical location problem), I will instead have to console myself by popping in to Selfridges to check out their newest Spring collection.



The promo pick for the latest colletion hints at minimalist, refined makeup, with just a shot of colour.
And this is exactly what the latest offering delivers.



For me the most exciting product has to be the neutral eyeshadow trio Calanque.
This is the first time that Nars has ventured into trios, and so I sincerly hope that they are not like Mac's mineralize trio shadows, which always look so promising but bitterly dissapoint in terms of quality and pigmentation.

They are also cashing in on the success of their favourite Orgasm blush, that has become a staple in many a makeup addicts life, by producing a matching lipgloss, aptly named Super Orgasm. This along with 5 other new lipgloss additions make up their 'perfect match' sets, all inspired and made to match their eponymous namesake blushes.

Are there any items that stand out to you from this collection?

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