Thursday 3 March 2011

Denim Days

The humble jean; it surely is every woman's wardrobe staple, taking you from winter to summer, and from day to night with ease.

So then, why is it that it's so dam hard to find the perfect pair?

There is so many choices. Do you go skinny or bootcut? Indigo or stonewash? High street or high end?
And then don't even get me started on the size. I can recall many an hour spent hopping around in a claustrophobic changing room, as a desperately tried to squeeze myself into a pair of jeans which to be honest just didn't fit.

With all these choices, and the prospect of spending a few hours trapped in a dressing room, it's little wonder most women dread the thought of having to start the hunt for their perfect denim jeans.

With this in mind, I thought I would put together my top jean picks, to make the search a little easier.

 Topshop
Granted this isn't exactly a ground breaking choice BUT Topshop's MOTO denim delivers a great range of detailed denim pieces at an affordable price of around £40

The majority of jeans I own  hail from good old Topshop, and from my experience they wear extremely well, surviving wash after wash, and for a cheaper pair of jeans manage to escape the hideous knee sag affect.
My personal faves are their vintage wash skinnies.

PRPS

Literally standing for purpose, this Rolls Royce of denim, specialises in the quality and longevity of their jeans.
Priced between £150 and £300, these are definitely at the pricier end of the spectrum - but in my opinion are worth every penny.
Using the softest African cotton and spun on the looms used to create the original Levi's, these jeans will literally last a life time.

These are currently quite hard to find in the UK, however Browns, Start Boutique, and My Theresa all stock them online and have good returns policies.
Just one tip - they fit on the small side, so if, like me you generally fall in between two waist sizes, plump for the bigger one on this occasion


Levi's Curve ID
The iconic denim brand launched their revolutionary Curve ID line last year, and it aims to provide perfectly fitting jeans for all shapes and sizes.

Now I have to be honest and admit that I had failed to pay much attention to the line, until last week that is when I friend told me she was thinking about going to check them out.

Being the great friend I am, I went with, to check out just how easy it is to find your perfect fit.
On entering the store, we were quickly given a run down of all the different categories you could fall into, before my friend, Amy was ushered into the changing rooms to be measured.

The idea of in store measurements normally fill me with horror and a feeling of embarrassment, but to my surprise the whole process took no more than five minutes and consisted of getting a waist, hip and leg  measurement.

Before long Amy had been given a perfectly fitting pair of jeans ( she fell into the demi curve category), and I had a unabashed feeling of jealousy as I wished I could justify spending £80 on a pair of jeans on a whim.

Overall I would completely recommend the Curve ID experience and feel that you would struggle to not find a perfect fitting pair of jeans.




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